A marked change in the approach to omnichannel
As more retailers recognize that omnichannel shopping presents a transformational opportunity, we think those that own physical stores are now viewing these stores as assets, not liabilities.
View ArticleHow does Amazon’s anticipatory shipping change multichannel retailing?
Citing “predictive analytics” Amazon feels it can be reasonably certain that you will buy product X, even if they have to give you a special incentive to complete the transaction.
View ArticleRetail technology improving the in-store experience
Sales associates use tablets that provide a view of who’s shopping in the store and past purchases they’ve made — information that can act as a selling aid.
View ArticleMacy’s Put Stores Front and Center in Omnichannel
Macy’s localization program is an important and effective in attracting a variety of customers. As part of this program, merchandise managers analyze the customer mix in each and every store and then...
View ArticleWalmart Tweaks Strategy with new Hybrid Stores
Walmart has fallen behind on fill-in shopping trips, as many smaller competitors, including dollar, drug and convenience stores, have proliferated. “Our growth has been interrupted by the rapid growth...
View ArticleGoogle planning first brick-and-mortar in SoHo
About 8,200 square feet (760 square meters) of store space is available to rent at 131 Greene in SoHo, according to real estate website Propertyshark.
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How are Apple Stores Designed?
Via Businessinsider: If you own a piece of Apple tech there’s a good chance you’ve visited one of their retail locations. Every detail of each Apple store has been designed and planned out to influence...
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3 Reasons why third party merchandisers need an in-store execution software...
Many retailers today outsource their field execution team in order to place product and visual merchandising elements within their stores. While outsourcing is convenient for most retailers, retailers...
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4 Steps to Effectively Localize Retail Experience
In our last post, Building a Community Brick-and-Mortar by Brick-and-Mortar, we examined how physical stores are becoming centers of communities, places where customers go for new experiences and to...
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5 Ways Localization Can Work For Your Stores
You’re a national shoe retailer. One of your Los Angeles stores is performing poorly but you can’t put your finger on the reason why. If you could dig deeper, you’d realize this one store is in a...
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